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Brand Identity Sprint
$30,000
Contrary to middle school brainwashing, playing it safe and fitting in is the most dangerous move your brand can make. Our brand sprints uncover your special sauce, who benefits most from it, and your wedge within the competitive set. It’s all gas from there. We build the entire visual and verbal world you need to challenge or define the category.
- Brand strategy workshop
- Strategic foundation
- Logo system (primary / secondary)
- Color palette
- Typographic system
- Icons/illustrations
- Layout
- Voice and tone
- Pitch deck template
- Brand guidelines

Powerbomb helped us do much more than build a website: they helped us define how to tell our story. They challenged us to think differently in a category that often defaults to technical jargon, and together we uncovered 'Old Friends' as the narrative that now anchors our entire brand. In just 12 weeks, we went from a collection of scientific ideas to a cohesive identity and website that clearly communicates our vision to partners, investors, and customers. It was one of the highest-leverage projects we've undertaken as a company.