Does SNL’s Flamin’ Hot Preparation H Spoof Point To Brand Collab Fatigue? I certainly think so, and Jack Black and The Cheeto Man have to agree. Thanks to the lovely folks at Dieline for inviting me in on their article for some commentary. You can read it here if you like laughing. If you don't like laughing, I'm sorry.
Dieline article written by Rudy Sanchez
Sneak peek: "For instance, the KITH and Coca-Cola collab. What in the hell? KITH sells $500 sweatshirts to a streetwear-driven sneakerhead audience. A massive partnership with a soft drink mega corp seems so thirsty (no pun intended). On top of feeling out of touch with KITH’s core audience, it devalues their brand big time. I’d much rather have seen a collab with a brand like Remi Martin Cognac or any other liquid that pays major attention to detail and craft. It just feels lazy."
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